Most lip balms solve the problem they cause. Petroleum derivatives coat the lips in a layer that feels like moisture but prevents the skin from functioning — so you need more lip balm, more often, and your lips become dependent on something that never actually healed them. This is not a conspiracy. It is chemistry.
Before Kiss is made differently. Natural plant waxes — not petroleum — form the base. They create a protective layer that is permeable: it seals in moisture while allowing the skin to breathe. Cold-pressed plant oils — rich in essential fatty acids — penetrate the lip's surface and actually restore the lipid barrier that dry air, sun, and dehydration break down.
No synthetic fragrance. No artificial colour. No preservatives that your body cannot process. What you put on your lips goes into your body every time you eat, drink, or touch your face — which is, by any measure, hundreds of times a day. It should be made of things that belong there.
Apply it before you step outside. Apply it before you sleep. Apply it simply because your lips deserve to be looked after with the same care you would give any other part of your skin.